Uli Bieri raced professionally from the early 1980s to mid-1990s, competing in over 57 events, including nine appearances in the 24 Hours of Daytona. He was the Canadian Endurance Champion in 1985 and 1986 and has also driven a BMW M1 factory race car.

In 1991, Bieri purchased Toronto Motorsports Park with a group of four investors The drag strip was reopened the following year, while a road course was added in 2003. The track hosted IHRA for five years in the early 2000s and gained NHRA sanction in 2011, starting the NHRA National Open in 2015.

Bieri consistently hired consultants to help with track improvements over the years. He also launched several programs to give anyone with a driver’s license the opportunity to strap into a race car, from F-2000 to muscle cars, and has worked with local police and the OPP on safe driving initiatives.